Desktop · Per-URL detail

https://www.vampirevape.co.uk · 100 URLs on desktop · sorted by worst score first

🛠 Fix it — desktop playbook

4 prioritised fixes, ordered by impact. Start with #1 and work down. Copy-paste friendly — each card tells you exactly what to change and how to verify it worked.

1 critical3 high ✓ Tip: batch fixes into one deployment when they touch the same template — saves QA time and you'll see the score lift land together.

CRITICAL ⏱ 1–4 hrs

Audit and slim down Google Tag Manager tag firing rules

GTM is causing up to 980ms of blocking time on individual desktop pages and over 10,800ms of aggregate blocking on mobile across the audit. Open GTM Preview mode, filter the tag firing summary by 'All Pages' trigger, and identify every tag firing on every page load. For analytics and ads tags, change triggers to fire on Consent Initialization only when the relevant consent signal (analytics_storage or ad_storage) is granted. Scope any remarketing or heatmap tags to specific page paths or events rather than All Pages. Target: reduce tags firing on page load by at least 50%.

HIGH ⏱ 1–2 hrs 📈 +10 pts projected

Consent-gate and async-load the GTM snippet itself

The GTM loader script is hard-blocking the main thread. In your CMS template, ensure the GTM <script> tag has both async and defer attributes. If you are using a consent management platform (CMP), initialise GTM only after the consent SDK fires its ready event — this alone is projected to lift your desktop performance score by 10 points and cut TBT from ~490ms to ~238ms according to model projections.

HIGH ⏱ 1–2 hrs

Investigate and resolve the srverror.com domain

The fact that a domain literally named 'srverror.com' is serving a stylesheet loaded on the majority of your pages is a reliability and performance red flag. Determine what this resource is (likely a third-party widget or legacy embed), check whether it is still required, and if so either self-host the CSS or replace the dependency. If it is not required, remove the <link> tag entirely — this would be the fastest possible fix for both LCP and FCP.

HIGH ⏱ 1–2 hrs

Address the two additional render-blocking resources delaying FCP by 431–576ms

Beyond the Fonts and srverror assets, Lighthouse flagged two further blocking resources on individual pages. Identify them by running Lighthouse on your highest-traffic URLs (homepage, category pages, top product pages) and checking the 'Eliminate render-blocking resources' audit. For any blocking CSS, apply the media='print' onload swap pattern; for any blocking JS, add the defer attribute. If either resource is injected via GTM, convert it to a GTM Custom HTML tag with document.write: false and attach a consent-based trigger.

Done implementing? Re-run the audit and use --compare-to pointing at the current JSON to get a per-URL before/after delta report showing exactly which fixes moved the needle.

Desktop CWV distribution

How this strategy's sample splits across the Good / NI / Poor bands. Google's ranking threshold is ≥75% in Good for every metric.

LCP ≤2.5s good · >4s poor

96%

96 good · 4 NI · 0 poor

INP ≤200ms good · >500ms poor (lab: TBT)

68%

26%

68 good · 26 NI · 6 poor

CLS ≤0.1 good · >0.25 poor

89%

89 good · 8 NI · 3 poor

Per-URL breakdown

Sorted worst-first. LCP flags: lazy = loading="lazy" on LCP, no fp = missing fetchpriority="high", hidden = not in initial HTML. Top third-party is the vendor with the highest main-thread cost on that specific page.

#	URL	Score	LCP (lab)	TBT (lab)	CLS	Flags	Top 3P (main-thread)	Render-block
1	https://www.vampirevape.co.uk/catalog/category/view/id/3617	39	3999ms	2225ms	0.076	—	Google Tag Manager 1684ms Cookiebot 265ms lipscore.com 97ms	323ms
2	https://www.vampirevape.co.uk/e-liquid	51	2690ms	342ms	0.253	—	Google Tag Manager 449ms Cookiebot 73ms lipscore.com 37ms	323ms
3	https://www.vampirevape.co.uk/catalog/category/view/id/2496	55	2281ms	261ms	0.376	—	Google Tag Manager 420ms Cookiebot 76ms lipscore.com 34ms	323ms
4	https://www.vampirevape.co.uk/catalog/category/view/id/2514	56	2830ms	493ms	0.041	—	Google Tag Manager 555ms Cookiebot 85ms lipscore.com 36ms	323ms
5	https://www.vampirevape.co.uk/catalog/category/view/id/2509	56	2688ms	490ms	0.092	—	Google Tag Manager 575ms Cookiebot 88ms lipscore.com 49ms	323ms
6	https://www.vampirevape.co.uk/catalog/category/view/id/287	57	2449ms	546ms	0.089	—	Google Tag Manager 572ms Cookiebot 92ms lipscore.com 45ms	323ms
7	https://www.vampirevape.co.uk/catalog/category/view/id/3375	58	2403ms	298ms	0.213	—	Google Tag Manager 457ms Cookiebot 81ms lipscore.com 39ms	323ms
8	https://www.vampirevape.co.uk/catalog/category/view/id/2508	59	2303ms	245ms	0.287	—	Google Tag Manager 440ms Cookiebot 63ms lipscore.com 33ms	323ms
9	https://www.vampirevape.co.uk/faqs	61	2342ms	338ms	0.191	—	Google Tag Manager 415ms Cookiebot 94ms lipscore.com 46ms	353ms
10	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-pink	64	1541ms	510ms	0.13	no fp	Google Tag Manager 617ms Cookiebot 100ms lipscore.com 54ms	323ms
11	https://www.vampirevape.co.uk/catalog/category/view/id/2561	64	981ms	747ms	0.075	—	Google Tag Manager 633ms Cookiebot 140ms lipscore.com 96ms	323ms
12	https://www.vampirevape.co.uk/catalog/category/view/id/3846	66	2291ms	375ms	0.076	—	Google Tag Manager 495ms Cookiebot 102ms lipscore.com 36ms	323ms
13	https://www.vampirevape.co.uk/smok-rpm-2-coils-5pk	66	1381ms	613ms	0.08	lazyno fp	Google Tag Manager 654ms Cookiebot 105ms lipscore.com 60ms	323ms
14	https://www.vampirevape.co.uk/voopoo-pnp-x-replacement-pods-2pk	68	1381ms	548ms	0.06	lazyno fp	Google Tag Manager 630ms Cookiebot 139ms lipscore.com 57ms	323ms
15	https://www.vampirevape.co.uk/catalog/category/view/id/3912	69	2467ms	337ms	0.077	—	Google Tag Manager 485ms Cookiebot 108ms lipscore.com 39ms	323ms
16	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-10ml-e-liquid	70	1321ms	448ms	0.026	lazyno fp	Google Tag Manager 570ms Cookiebot 75ms lipscore.com 49ms	323ms
17	https://www.vampirevape.co.uk/catalog/category/view/id/1735	71	921ms	455ms	0.042	—	Google Tag Manager 509ms Cookiebot 95ms lipscore.com 49ms	323ms
18	https://www.vampirevape.co.uk/lost-vape-galaxy-t360-vape-pod-kit	72	1405ms	445ms	0.023	lazyno fp	Google Tag Manager 555ms Cookiebot 95ms lipscore.com 51ms	323ms
19	https://www.vampirevape.co.uk/vampire-vape-70-30-caramel-latte-100ml-shortfill-e-liquid	72	1321ms	384ms	0.088	lazyno fp	Google Tag Manager 465ms Cookiebot 85ms lipscore.com 44ms	323ms
20	https://www.vampirevape.co.uk/catalog/category/view/id/1145	73	2385ms	130ms	0.16	—	Google Tag Manager 305ms Cookiebot 63ms lipscore.com 26ms	323ms
21	https://www.vampirevape.co.uk/innokin-endura-v-vape-pod-kit	73	1409ms	368ms	0.087	lazyno fp	Google Tag Manager 504ms Cookiebot 86ms lipscore.com 39ms	323ms
22	https://www.vampirevape.co.uk/catalog/category/view/id/3413	74	2319ms	237ms	0.08	—	Google Tag Manager 412ms Cookiebot 68ms lipscore.com 31ms	323ms
23	https://www.vampirevape.co.uk/eleaf-istick-20w	75	1511ms	332ms	0.05	no fp	Google Tag Manager 506ms Cookiebot 76ms lipscore.com 50ms	323ms
24	https://www.vampirevape.co.uk/oxva-slimstick-prefilled-vape-kit	76	1406ms	288ms	0.105	lazyno fp	Google Tag Manager 464ms Cookiebot 74ms lipscore.com 36ms	323ms
25	https://www.vampirevape.co.uk/catalog/category/view/id/2566	77	2231ms	218ms	0.081	—	Google Tag Manager 385ms Cookiebot 60ms lipscore.com 33ms	323ms
26	https://www.vampirevape.co.uk/feoba-treo-33k-prefilled-vape-kit	79	1395ms	316ms	0.027	lazyno fp	Google Tag Manager 481ms Cookiebot 80ms lipscore.com 49ms	323ms
27	https://www.vampirevape.co.uk/vampire-vape-awards	80	1181ms	299ms	0.124	lazyno fp	Google Tag Manager 410ms Cookiebot 103ms lipscore.com 40ms	202ms
28	https://www.vampirevape.co.uk/terms-of-use	81	2418ms	197ms	0.007	—	Google Tag Manager 334ms Cookiebot 74ms lipscore.com 34ms	202ms
29	https://www.vampirevape.co.uk/voopoo-tpp-pod-silver-2pk	81	1412ms	241ms	0.103	lazyno fp	Google Tag Manager 446ms Cookiebot 70ms lipscore.com 38ms	323ms
30	https://www.vampirevape.co.uk/brands/avomi/avomi-cliq-mini-kit	81	981ms	162ms	0.201	—	Google Tag Manager 432ms Cookiebot 64ms lipscore.com 29ms	323ms
31	https://www.vampirevape.co.uk/catalog/category/view/id/2562	82	1032ms	307ms	0.083	—	Google Tag Manager 481ms Cookiebot 80ms lipscore.com 42ms	323ms
32	https://www.vampirevape.co.uk/catalog/category/view/id/3778	83	2269ms	132ms	0.08	—	Google Tag Manager 300ms Cookiebot 61ms lipscore.com 28ms	323ms
33	https://www.vampirevape.co.uk/catalog/category/view/id/2547	84	2165ms	65ms	0.078	—	Google Tag Manager 263ms Cookiebot 47ms lipscore.com 26ms	323ms
34	https://www.vampirevape.co.uk/freemax-maxus-100w-vape-kit-resin-orange-green	84	1527ms	218ms	0.048	no fp	Google Tag Manager 404ms Cookiebot 71ms lipscore.com 36ms	323ms
35	https://www.vampirevape.co.uk/double-drip-nic-salts-lemon-and-lime-10ml-e-liquid	85	1437ms	198ms	0.022	no fp	Google Tag Manager 390ms Cookiebot 68ms lipscore.com 33ms	323ms
36	https://www.vampirevape.co.uk	87	1281ms	213ms	0.084	lazyno fp	Google Tag Manager 383ms Cookiebot 88ms lipscore.com 48ms	266ms
37	https://www.vampirevape.co.uk/privacy-policy	88	1005ms	231ms	0.04	—	Google Tag Manager 392ms Cookiebot 108ms lipscore.com 51ms	265ms
38	https://www.vampirevape.co.uk/bar-salts-kiwi-passion-fruit-guava-100ml-shortfill-e-liquid	91	1540ms	118ms	0.024	no fp	Google Tag Manager 356ms Cookiebot 71ms lipscore.com 33ms	323ms
39	https://www.vampirevape.co.uk/catalog/category/view/id/2516	91	932ms	203ms	0.014	—	Google Tag Manager 443ms Cookiebot 68ms lipscore.com 40ms	323ms
40	https://www.vampirevape.co.uk/environmental-policy	93	1022ms	189ms	0.016	—	Google Tag Manager 338ms Cookiebot 81ms lipscore.com 40ms	202ms
41	https://www.vampirevape.co.uk/catalog/category/view/id/3771	93	1001ms	136ms	0.041	—	Google Tag Manager 363ms Cookiebot 62ms lipscore.com 34ms	323ms
42	https://www.vampirevape.co.uk/vaporesso-vibe-se-pod-kit	94	1024ms	34ms	0.054	no fp	Google Tag Manager 253ms Cookiebot 47ms lipscore.com 22ms	323ms
43	https://www.vampirevape.co.uk/eleaf-istick-10w-black	96	998ms	36ms	0.068	lazyno fp	Google Tag Manager 270ms Cookiebot 50ms lipscore.com 32ms	323ms
44	https://www.vampirevape.co.uk/delivery	97	1201ms	53ms	0.036	lazyno fp	Google Tag Manager 247ms Cookiebot 59ms lipscore.com 28ms	202ms
45	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-gold	99	772ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	402ms
46	https://www.vampirevape.co.uk/nordic-spirit-nic-pouch-frosty-mint-20pk	99	717ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	402ms
47	https://www.vampirevape.co.uk/geek-vape-wenax-q-2-pod-kit	100	664ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	402ms
48	https://www.vampirevape.co.uk/geek-vape-frenzy-replacement-coils-5pk	100	663ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
49	https://www.vampirevape.co.uk/aspire-gotek-x-iii-vape-pod-kit	100	662ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
50	https://www.vampirevape.co.uk/nicotine-alternatives/nicotine-pouches/killa-nic-pouches	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
51	https://www.vampirevape.co.uk/vape-kits/vaporesso-vape-kits/vaporesso-luxe-vape-kits	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
52	https://www.vampirevape.co.uk/vapouriz-50-50-strawberry-watermelon-10ml-e-liquid	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	460ms
53	https://www.vampirevape.co.uk/vapouriz-classic-berry-menthol-10ml-e-liquid	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
54	https://www.vampirevape.co.uk/voopoo-drag-h40-kit-sky-blue	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
55	https://www.vampirevape.co.uk/voopoo-finic-fish-pod-1-6ohm-4pk	100	661ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
56	https://www.vampirevape.co.uk/innokin-endura-t22e-vape-kit	100	637ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
57	https://www.vampirevape.co.uk/dojo-blast-2000-go-transparent-prefilled-vape-kit	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
58	https://www.vampirevape.co.uk/oxva-xlim-v3-top-fill-cartridge-3pk	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
59	https://www.vampirevape.co.uk/pocket-fuel-50-50-golden-tobacco-10ml-e-liquid	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
60	https://www.vampirevape.co.uk/vaporesso-xros-4-nano-vape-pod-kit	100	633ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
61	https://www.vampirevape.co.uk/aspire-magnum-vape-pod-kit	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
62	https://www.vampirevape.co.uk/elfbar-4-in-1-prefilled-pods-4pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	576ms
63	https://www.vampirevape.co.uk/famovape-yup-rda-stainless-steel	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
64	https://www.vampirevape.co.uk/helwit-nic-pouch-orange-20pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
65	https://www.vampirevape.co.uk/horizontech-falcon-coils-3pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
66	https://www.vampirevape.co.uk/pablo-nicotine-pouch-kiwi-24mg	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
67	https://www.vampirevape.co.uk/smok-rpm-85-rpm-100-empty-pods-rpm2-2ml-3pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
68	https://www.vampirevape.co.uk/smok-trinity-alpha-replacement-pod-silver	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
69	https://www.vampirevape.co.uk/snu-nic-pouches-black-ice-20pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
70	https://www.vampirevape.co.uk/vampire-vape-concentrate-caramel-latte-30ml	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
71	https://www.vampirevape.co.uk/vampire-vape-tobacco-1961-30ml-e-liquid-concentrate	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
72	https://www.vampirevape.co.uk/vape-pods/prefilled-pod-flavours/dessert	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
73	https://www.vampirevape.co.uk/vaporesso-xros-4-vape-pod-kit	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
74	https://www.vampirevape.co.uk/velo-nicotine-pouches-peppermint-storm-20pk	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
75	https://www.vampirevape.co.uk/wismec-reux-mini-vape-tank	100	632ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
76	https://www.vampirevape.co.uk/geek-vape-aegis-force-vape-kit	100	606ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
77	https://www.vampirevape.co.uk/aspire-af-mesh-coils-5pk	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	432ms
78	https://www.vampirevape.co.uk/lost-vape-centaurus-e40-max-vape-pod-kit	100	605ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
79	https://www.vampirevape.co.uk/e-liquid/10ml-e-liquid/vapouriz-10ml-e-liquid	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
80	https://www.vampirevape.co.uk/e-liquid/tropical-fruit-flavours/pineapple-flavour-e-liquid	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
81	https://www.vampirevape.co.uk/uwell-caliburn-tenet-koko-vape-pod-kit-copper	100	604ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
82	https://www.vampirevape.co.uk/black-friday-vape-deals	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	444ms
83	https://www.vampirevape.co.uk/e-liquid/sweets-candy-e-liquids/cola-bottles-flavour-e-liquid	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
84	https://www.vampirevape.co.uk/elfbar-600-prefilled-replacement-pods-2pk	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
85	https://www.vampirevape.co.uk/fumi-nicotine-pouches-zingy-ginger-20pk	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
86	https://www.vampirevape.co.uk/innokin-klypse-pod-kit-charcoal-black	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
87	https://www.vampirevape.co.uk/lost-vape-centaurus-n100-mod	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
88	https://www.vampirevape.co.uk/oxva-origin-2-kit-black	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
89	https://www.vampirevape.co.uk/oxva-xlim-c-kit-black-camo	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
90	https://www.vampirevape.co.uk/smok-novo-5-kit-white-cobra	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
91	https://www.vampirevape.co.uk/vampire-vape-bar-salts-blue-sour-raspberry-10ml-e-liquid	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
92	https://www.vampirevape.co.uk/vampire-vape-catapult-30ml-e-liquid-concentrate	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
93	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-30ml-e-liquid-concentrate	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
94	https://www.vampirevape.co.uk/vampire-vape-white-chocolate-hazelnut-tobacco-30ml-e-liquid-concentrate	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
95	https://www.vampirevape.co.uk/vaporesso-gen-80-s-kit-itank-2-version-neon-orange	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
96	https://www.vampirevape.co.uk/vaporesso-luxe-x3-kit	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	431ms
97	https://www.vampirevape.co.uk/velo-nicotine-pouches-purple-grape-20pk	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	403ms
98	https://www.vampirevape.co.uk/vlads-vg-loser-10ml	100	603ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	402ms
99	https://www.vampirevape.co.uk/killa-nic-pouches-bubblegum-16mg	100	460ms	—	0.0	—	—	—
100	https://www.vampirevape.co.uk/vapouriz-premium-virginia-tobacco-10ml-e-liquid	100	460ms	—	0.0	—	—	—