Mobile · Per-URL detail

https://www.vampirevape.co.uk · 100 URLs on mobile · sorted by worst score first

🛠 Fix it — mobile playbook

5 prioritised fixes, ordered by impact. Start with #1 and work down. Copy-paste friendly — each card tells you exactly what to change and how to verify it worked.

3 critical2 high ✓ Tip: batch fixes into one deployment when they touch the same template — saves QA time and you'll see the score lift land together.

CRITICAL ⏱ 1–4 hrs

Fix render-blocking srverror.com/styles.css (mobile priority)

This single external stylesheet blocks render on 56% of all pages, wasting 42,736ms in aggregate on mobile. It appears to be a third-party or legacy asset — audit whether it is still needed at all; if yes, self-host it and load it using the pattern <link rel='stylesheet' media='print' onload='this.media="all"'> so it no longer blocks first paint. This is the highest effort-to-impact ratio change on the entire site.

CRITICAL ⏱ 1–4 hrs

Fix render-blocking Google Fonts (fonts.googleapis.com/css?family=Open+Sans)

This blocks render on 56% of pages (42,325ms aggregate mobile waste). Replace the standard <link> with the font-display swap approach: add &display=swap to the Google Fonts URL, preconnect with <link rel='preconnect' href='https://fonts.googleapis.com'> and <link rel='preconnect' href='https://fonts.gstatic.com' crossorigin> in <head>, then load the stylesheet itself non-blocking using the media='print' onload swap pattern. Better still, self-host the font files and serve them from your own CDN to eliminate the third-party DNS lookup entirely.

CRITICAL ⏱ 1–4 hrs

Audit and slim down Google Tag Manager tag firing rules

GTM is causing up to 980ms of blocking time on individual desktop pages and over 10,800ms of aggregate blocking on mobile across the audit. Open GTM Preview mode, filter the tag firing summary by 'All Pages' trigger, and identify every tag firing on every page load. For analytics and ads tags, change triggers to fire on Consent Initialization only when the relevant consent signal (analytics_storage or ad_storage) is granted. Scope any remarketing or heatmap tags to specific page paths or events rather than All Pages. Target: reduce tags firing on page load by at least 50%.

HIGH ⏱ 1–2 hrs

Investigate and resolve the srverror.com domain

The fact that a domain literally named 'srverror.com' is serving a stylesheet loaded on the majority of your pages is a reliability and performance red flag. Determine what this resource is (likely a third-party widget or legacy embed), check whether it is still required, and if so either self-host the CSS or replace the dependency. If it is not required, remove the <link> tag entirely — this would be the fastest possible fix for both LCP and FCP.

HIGH ⏱ 1–2 hrs

Address the two additional render-blocking resources delaying FCP by 431–576ms

Beyond the Fonts and srverror assets, Lighthouse flagged two further blocking resources on individual pages. Identify them by running Lighthouse on your highest-traffic URLs (homepage, category pages, top product pages) and checking the 'Eliminate render-blocking resources' audit. For any blocking CSS, apply the media='print' onload swap pattern; for any blocking JS, add the defer attribute. If either resource is injected via GTM, convert it to a GTM Custom HTML tag with document.write: false and attach a consent-based trigger.

Done implementing? Re-run the audit and use --compare-to pointing at the current JSON to get a per-URL before/after delta report showing exactly which fixes moved the needle.

Mobile CWV distribution

How this strategy's sample splits across the Good / NI / Poor bands. Google's ranking threshold is ≥75% in Good for every metric.

LCP ≤2.5s good · >4s poor

56%

39%

56 good · 5 NI · 39 poor

INP ≤200ms good · >500ms poor (lab: TBT)

61%

25%

14%

61 good · 25 NI · 14 poor

CLS ≤0.1 good · >0.25 poor

87%

13%

87 good · 13 NI · 0 poor

Per-URL breakdown

Sorted worst-first. LCP flags: lazy = loading="lazy" on LCP, no fp = missing fetchpriority="high", hidden = not in initial HTML. Top third-party is the vendor with the highest main-thread cost on that specific page.

#	URL	Score	LCP (lab)	TBT (lab)	CLS	Flags	Top 3P (main-thread)	Render-block
1	https://www.vampirevape.co.uk/catalog/category/view/id/3375	37	11672ms	1180ms	0.127	—	Google Tag Manager 695ms Cookiebot 103ms lipscore.com 63ms	1503ms
2	https://www.vampirevape.co.uk/catalog/category/view/id/287	43	11113ms	867ms	0.147	—	Google Tag Manager 704ms Cookiebot 121ms lipscore.com 55ms	1503ms
3	https://www.vampirevape.co.uk/catalog/category/view/id/3846	43	10987ms	946ms	0.069	—	Google Tag Manager 674ms Cookiebot 97ms lipscore.com 58ms	1503ms
4	https://www.vampirevape.co.uk/lost-vape-galaxy-t360-vape-pod-kit	45	4876ms	985ms	0.184	lazyno fp	Google Tag Manager 668ms Cookiebot 103ms lipscore.com 58ms	1503ms
5	https://www.vampirevape.co.uk/catalog/category/view/id/2547	48	4426ms	1465ms	0.063	—	Google Tag Manager 972ms Cookiebot 95ms Ometria 86ms	1503ms
6	https://www.vampirevape.co.uk/catalog/category/view/id/2496	49	4651ms	762ms	0.063	—	Google Tag Manager 591ms Cookiebot 88ms lipscore.com 41ms	1503ms
7	https://www.vampirevape.co.uk/double-drip-nic-salts-lemon-and-lime-10ml-e-liquid	51	13576ms	309ms	0.017	no fphidden	Google Tag Manager 394ms Cookiebot 69ms lipscore.com 33ms	1653ms
8	https://www.vampirevape.co.uk/delivery	51	11098ms	364ms	0.0	—	Google Tag Manager 386ms Cookiebot 90ms lipscore.com 37ms	1202ms
9	https://www.vampirevape.co.uk/privacy-policy	51	9967ms	726ms	0.065	—	Google Tag Manager 568ms Cookiebot 93ms Trust Pilot 52ms	902ms
10	https://www.vampirevape.co.uk/catalog/category/view/id/2514	51	4951ms	563ms	0.143	—	Google Tag Manager 490ms Cookiebot 81ms lipscore.com 37ms	1503ms
11	https://www.vampirevape.co.uk/eleaf-istick-20w	51	4741ms	1168ms	0.02	lazyno fp	Google Tag Manager 863ms Cookiebot 126ms lipscore.com 60ms	1503ms
12	https://www.vampirevape.co.uk/catalog/category/view/id/2508	52	4651ms	1011ms	0.068	—	Google Tag Manager 674ms Cookiebot 140ms lipscore.com 51ms	1503ms
13	https://www.vampirevape.co.uk/innokin-endura-v-vape-pod-kit	54	7109ms	286ms	0.191	no fp	Google Tag Manager 379ms Cookiebot 65ms lipscore.com 32ms	1503ms
14	https://www.vampirevape.co.uk/vampire-vape-awards	56	10332ms	349ms	0.155	—	Google Tag Manager 375ms Cookiebot 88ms lipscore.com 41ms	904ms
15	https://www.vampirevape.co.uk/catalog/category/view/id/1145	56	4876ms	500ms	0.103	—	Google Tag Manager 394ms Cookiebot 59ms lipscore.com 26ms	1503ms
16	https://www.vampirevape.co.uk/e-liquid	57	4951ms	654ms	0.021	—	Google Tag Manager 531ms Cookiebot 85ms lipscore.com 35ms	1503ms
17	https://www.vampirevape.co.uk/brands/avomi/avomi-cliq-mini-kit	57	4876ms	762ms	0.061	—	Google Tag Manager 620ms Cookiebot 146ms lipscore.com 45ms	1503ms
18	https://www.vampirevape.co.uk/faqs	58	9898ms	533ms	0.034	—	Google Tag Manager 475ms Cookiebot 97ms lipscore.com 36ms	902ms
19	https://www.vampirevape.co.uk/voopoo-pnp-x-replacement-pods-2pk	59	7126ms	424ms	0.056	lazyno fp	Google Tag Manager 459ms Cookiebot 73ms lipscore.com 39ms	1503ms
20	https://www.vampirevape.co.uk/catalog/category/view/id/3778	61	10996ms	277ms	0.095	—	Google Tag Manager 373ms Cookiebot 64ms lipscore.com 30ms	1503ms
21	https://www.vampirevape.co.uk/smok-rpm-2-coils-5pk	61	4876ms	497ms	0.038	lazyno fp	Google Tag Manager 510ms Cookiebot 78ms lipscore.com 41ms	1503ms
22	https://www.vampirevape.co.uk/voopoo-tpp-pod-silver-2pk	62	7263ms	323ms	0.045	no fp	Google Tag Manager 398ms Cookiebot 62ms lipscore.com 42ms	1503ms
23	https://www.vampirevape.co.uk/catalog/category/view/id/3771	63	4876ms	557ms	0.032	—	Google Tag Manager 507ms Cookiebot 109ms lipscore.com 42ms	1503ms
24	https://www.vampirevape.co.uk/eleaf-istick-10w-black	64	4931ms	211ms	0.168	lazyno fp	Google Tag Manager 325ms Cookiebot 56ms lipscore.com 30ms	1503ms
25	https://www.vampirevape.co.uk/catalog/category/view/id/3912	65	10908ms	223ms	0.061	—	Google Tag Manager 359ms Cookiebot 59ms lipscore.com 30ms	1503ms
26	https://www.vampirevape.co.uk/vampire-vape-70-30-caramel-latte-100ml-shortfill-e-liquid	65	7952ms	217ms	0.035	no fp	Google Tag Manager 318ms Cookiebot 50ms lipscore.com 28ms	1503ms
27	https://www.vampirevape.co.uk/terms-of-use	66	11701ms	259ms	0.035	—	Google Tag Manager 320ms Cookiebot 71ms lipscore.com 40ms	904ms
28	https://www.vampirevape.co.uk	66	6226ms	312ms	0.074	lazyno fp	Google Tag Manager 356ms Cookiebot 72ms lipscore.com 37ms	990ms
29	https://www.vampirevape.co.uk/bar-salts-kiwi-passion-fruit-guava-100ml-shortfill-e-liquid	66	4876ms	412ms	0.04	lazyno fp	Google Tag Manager 440ms Cookiebot 69ms lipscore.com 40ms	1503ms
30	https://www.vampirevape.co.uk/vaporesso-vibe-se-pod-kit	66	4808ms	192ms	0.142	lazyno fp	Google Tag Manager 321ms Cookiebot 61ms lipscore.com 31ms	1503ms
31	https://www.vampirevape.co.uk/oxva-slimstick-prefilled-vape-kit	67	4792ms	388ms	0.04	lazyno fp	Google Tag Manager 438ms Cookiebot 76ms lipscore.com 33ms	1503ms
32	https://www.vampirevape.co.uk/catalog/category/view/id/3413	68	11357ms	142ms	0.061	—	Google Tag Manager 323ms Cookiebot 56ms lipscore.com 30ms	1503ms
33	https://www.vampirevape.co.uk/catalog/category/view/id/2566	68	11354ms	115ms	0.066	—	Google Tag Manager 293ms Cookiebot 58ms lipscore.com 24ms	1503ms
34	https://www.vampirevape.co.uk/feoba-treo-33k-prefilled-vape-kit	68	5926ms	308ms	0.032	lazyno fp	Google Tag Manager 405ms Cookiebot 62ms lipscore.com 33ms	1782ms
35	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-pink	68	4935ms	283ms	0.048	no fp	Google Tag Manager 361ms Cookiebot 65ms lipscore.com 29ms	1503ms
36	https://www.vampirevape.co.uk/freemax-maxus-100w-vape-kit-resin-orange-green	68	4883ms	282ms	0.042	lazyno fp	Google Tag Manager 382ms Cookiebot 70ms lipscore.com 32ms	1503ms
37	https://www.vampirevape.co.uk/catalog/category/view/id/2509	68	3001ms	421ms	0.157	—	Google Tag Manager 424ms Cookiebot 81ms lipscore.com 28ms	1503ms
38	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-10ml-e-liquid	69	5043ms	268ms	0.042	lazyno fp	Google Tag Manager 329ms Cookiebot 70ms lipscore.com 30ms	1503ms
39	https://www.vampirevape.co.uk/catalog/category/view/id/2516	72	4651ms	165ms	0.122	—	Google Tag Manager 365ms Cookiebot 62ms lipscore.com 39ms	1503ms
40	https://www.vampirevape.co.uk/catalog/category/view/id/2561	72	2701ms	485ms	0.132	—	Google Tag Manager 489ms Cookiebot 87ms lipscore.com 44ms	1503ms
41	https://www.vampirevape.co.uk/catalog/category/view/id/2562	75	2701ms	283ms	0.199	—	Google Tag Manager 366ms Cookiebot 58ms lipscore.com 30ms	1503ms
42	https://www.vampirevape.co.uk/environmental-policy	77	5701ms	54ms	0.036	—	Google Tag Manager 201ms Cookiebot 48ms lipscore.com 24ms	902ms
43	https://www.vampirevape.co.uk/catalog/category/view/id/1735	77	3076ms	355ms	0.038	—	Google Tag Manager 369ms Cookiebot 63ms lipscore.com 28ms	1503ms
44	https://www.vampirevape.co.uk/catalog/category/view/id/3617	80	2851ms	254ms	0.035	—	Google Tag Manager 354ms Cookiebot 59ms lipscore.com 31ms	1503ms
45	https://www.vampirevape.co.uk/nordic-spirit-nic-pouch-frosty-mint-20pk	94	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
46	https://www.vampirevape.co.uk/vape-pods/prefilled-pod-flavours/dessert	95	2340ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
47	https://www.vampirevape.co.uk/lost-vape-centaurus-n100-mod	95	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
48	https://www.vampirevape.co.uk/vaporesso-xros-4-nano-vape-pod-kit	95	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
49	https://www.vampirevape.co.uk/fumi-nicotine-pouches-zingy-ginger-20pk	95	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1645ms
50	https://www.vampirevape.co.uk/horizontech-falcon-coils-3pk	95	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1678ms
51	https://www.vampirevape.co.uk/oxva-xlim-v3-top-fill-cartridge-3pk	95	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
52	https://www.vampirevape.co.uk/vaporesso-xros-4-vape-pod-kit	96	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
53	https://www.vampirevape.co.uk/vapouriz-50-50-strawberry-watermelon-10ml-e-liquid	96	2312ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
54	https://www.vampirevape.co.uk/e-liquid/sweets-candy-e-liquids/cola-bottles-flavour-e-liquid	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
55	https://www.vampirevape.co.uk/innokin-klypse-pod-kit-charcoal-black	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
56	https://www.vampirevape.co.uk/nicotine-alternatives/nicotine-pouches/killa-nic-pouches	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
57	https://www.vampirevape.co.uk/smok-rpm-85-rpm-100-empty-pods-rpm2-2ml-3pk	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
58	https://www.vampirevape.co.uk/vampire-vape-catapult-30ml-e-liquid-concentrate	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
59	https://www.vampirevape.co.uk/vampire-vape-vamp-toes-30ml-e-liquid-concentrate	96	2311ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1560ms
60	https://www.vampirevape.co.uk/vampire-vape-white-chocolate-hazelnut-tobacco-30ml-e-liquid-concentrate	96	2311ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	1502ms
61	https://www.vampirevape.co.uk/voopoo-finic-fish-pod-1-6ohm-4pk	96	2290ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1537ms
62	https://www.vampirevape.co.uk/uwell-caliburn-tenet-koko-vape-pod-kit-copper	96	2285ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
63	https://www.vampirevape.co.uk/oxva-origin-2-kit-black	96	2284ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
64	https://www.vampirevape.co.uk/voopoo-drag-h40-kit-sky-blue	96	2283ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
65	https://www.vampirevape.co.uk/aspire-af-mesh-coils-5pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
66	https://www.vampirevape.co.uk/black-friday-vape-deals	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
67	https://www.vampirevape.co.uk/e-liquid/10ml-e-liquid/vapouriz-10ml-e-liquid	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
68	https://www.vampirevape.co.uk/e-liquid/tropical-fruit-flavours/pineapple-flavour-e-liquid	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
69	https://www.vampirevape.co.uk/elfbar-600-prefilled-replacement-pods-2pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
70	https://www.vampirevape.co.uk/geek-vape-aegis-force-vape-kit	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
71	https://www.vampirevape.co.uk/geek-vape-wenax-q-2-pod-kit	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
72	https://www.vampirevape.co.uk/lost-vape-centaurus-e40-max-vape-pod-kit	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
73	https://www.vampirevape.co.uk/oxva-xlim-c-kit-black-camo	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1531ms
74	https://www.vampirevape.co.uk/pocket-fuel-50-50-golden-tobacco-10ml-e-liquid	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
75	https://www.vampirevape.co.uk/smok-novo-5-kit-white-cobra	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
76	https://www.vampirevape.co.uk/vampire-vape-concentrate-caramel-latte-30ml	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
77	https://www.vampirevape.co.uk/vape-kits/vaporesso-vape-kits/vaporesso-luxe-vape-kits	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
78	https://www.vampirevape.co.uk/vaporesso-gen-80-s-kit-itank-2-version-neon-orange	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
79	https://www.vampirevape.co.uk/velo-nicotine-pouches-peppermint-storm-20pk	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
80	https://www.vampirevape.co.uk/vlads-vg-loser-10ml	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
81	https://www.vampirevape.co.uk/voopoo-vmate-pro-kit-gold	96	2282ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
82	https://www.vampirevape.co.uk/geek-vape-frenzy-replacement-coils-5pk	96	2262ms	—	0.0	—	srverror.com 0ms Google Fonts 0ms	1532ms
83	https://www.vampirevape.co.uk/vampire-vape-tobacco-1961-30ml-e-liquid-concentrate	96	2255ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1547ms
84	https://www.vampirevape.co.uk/helwit-nic-pouch-orange-20pk	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
85	https://www.vampirevape.co.uk/innokin-endura-t22e-vape-kit	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
86	https://www.vampirevape.co.uk/vaporesso-luxe-x3-kit	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
87	https://www.vampirevape.co.uk/vapouriz-premium-virginia-tobacco-10ml-e-liquid	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
88	https://www.vampirevape.co.uk/wismec-reux-mini-vape-tank	96	2254ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
89	https://www.vampirevape.co.uk/aspire-gotek-x-iii-vape-pod-kit	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
90	https://www.vampirevape.co.uk/aspire-magnum-vape-pod-kit	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
91	https://www.vampirevape.co.uk/dojo-blast-2000-go-transparent-prefilled-vape-kit	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
92	https://www.vampirevape.co.uk/elfbar-4-in-1-prefilled-pods-4pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1556ms
93	https://www.vampirevape.co.uk/famovape-yup-rda-stainless-steel	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
94	https://www.vampirevape.co.uk/killa-nic-pouches-bubblegum-16mg	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1503ms
95	https://www.vampirevape.co.uk/pablo-nicotine-pouch-kiwi-24mg	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
96	https://www.vampirevape.co.uk/smok-trinity-alpha-replacement-pod-silver	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
97	https://www.vampirevape.co.uk/snu-nic-pouches-black-ice-20pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
98	https://www.vampirevape.co.uk/vampire-vape-bar-salts-blue-sour-raspberry-10ml-e-liquid	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
99	https://www.vampirevape.co.uk/vapouriz-classic-berry-menthol-10ml-e-liquid	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms
100	https://www.vampirevape.co.uk/velo-nicotine-pouches-purple-grape-20pk	96	2253ms	—	0.0	—	Google Fonts 0ms srverror.com 0ms	1502ms